We’re taking on the global fur trade. Join us. The fur trade is cruel and unnecessary killing tens of millions of innocent, beautiful animals every year. It is also a multi-billion dollar a year global industry. We, by contrast, are a small animal welfare organisation that relies on public donations, good will and pro-bono help. Can you help us? We are working with top design and creative universities from around the world to produce a series of consumer messages fit for the modern age that will reach millions of people in target countries.